TIMES JATIM, JAKARTA – Anessa has launched a collaboration product with the famous Japanese cartoon icon Doraemon. This collaboration presents two limited edition sunscreen products packaging featuring illustrations of Doraemon and Dorami. From 3 until 9 April 2023, the collaboration product launch celebration took place at the Atrium Tunjungan Plaza 3 Surabaya.

Anessa and Doraemon brought up the theme of "Shine Infinitely" during the event. This theme implies inviting people to move freely indoors and outdoors without fear of UV exposure, just as they did as children when they played outdoors.

The Annesa Brand Manager, Maharani Anindita conveyed that this collaboration product is available for a limited time only. For this product they used the latest technology in both products, namely Anessa UV Skincare Milk which features Auto Booster Technology.

The Strongest Sunscreen Ever

makes the brand becomes the strongest sunscreen product that is resistant to water, sweat, and heat. It also features Anessa UV Mild Milk which uses Smooth Protect Technology with a softer formula that is suitable for sensitive skin and even babies over six months old.

“What is special about this collaboration is the limited edition Doraemon and Dorami packaging design,” said Dita in Surabaya, Tuesday (4/4/2023).

Dita added that both products also have skincare benefits which protect against sun exposure while nourishing the skin to help create a smooth, healthy, moisturized, and glowing complexion.

Anessa promotes its dedication to sustainability to create a "SUNstainable World" and introduces it with appealing packaging featuring Doraemon and Dorami characters. Anessa reduces the environmental impacts through series of special arrangements of its packaging, formulations, and manufacturing plants.

"This is realized in the packaging of this collaboration product with Doraemon which is made from environmentally friendly materials which use paper packaging obtained from responsible resources," Dita further explained.

Stefani Gabriela, one of the influencers in attendance, expressed her enthusiasm for Anessa's latest innovation. She was happy to attend the event and was excited to try Anessa Doraemon products. "Apart from the adorable packaging with my favorite cartoon characters as a child, the advanced formulation can protect the skin from the sun to the maximum," Stefani said.

Best Sunscreen in Japan for the Last 21 Years

Various intriguing activities took place in conjunction with the launch celebration for Anessa Doraemon. These included obtaining free Anessa samples and participating in a water resistance test to learn more about the product.

The demonstration was carried out to test the "Auto Booster Technology" that protects the skin from UV rays and is resistant to heat, water and moisture, while then the non-sticky demonstration that proved that Anessa products are comfortable on the skin without stickiness. There is also a cosplay competition included during the event with millions of rupiah in prizes.

Visitors who come to the booth can wear their favorite character cosplay costumes and have the opportunity to win cash on the last day of the event, April 9. In addition, there will be lucky lottery prizes for vacation tickets to Japan and exciting promos that are not to be missed.

Anessa Brand Manager, Maharani Anindita, highlighted that the company's "Ultimate Beauty Sunscreen" has remained the top sunscreen product in Japan for 21 consecutive years and has been innovating ever since 1923. The market-leading sunscreen brand Anessa is produced by PT Shiseido Cosmetics Indonesia. Anessa is currently working on a limited-edition collaboration project with Doraemon. (*)